Infinite Scroll
Infinite Scroll is a pattern that has been widely adopted by mobile apps and websites to provide users with a seamless browsing experience. It can promote endless usage sessions because it creates the illusion that new and interesting content will continue to flow forever, enticing users to keep scrolling and consuming more content. However, the quality of the content that is presented through Infinite Scroll cannot be predicted.
Example: Instagram
Infinite Scroll is a commonly used feature on Instagram, which allows users to continuously scroll through their feed without having to click on a “load more” button or navigate to another page. This feature can provide a seamless browsing experience and make it easier for users to view more content, but it can also encourage users to spend more time on the platform than they intend to, leading to overuse and addiction. The constant flow of new content can be enticing and difficult to resist, but because the quality of the content that is presented through Infinite Scroll cannot be predicted, users often end up wasting time on irrelevant or uninteresting content.